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Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.

Oral communication. --- Storytelling --- Technique.

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A perfect guide to speed up the predicting power of machine learning algorithms About This Book Design, discover, and create dynamic, efficient features for your machine learning application Understand your data in-depth and derive astonishing data insights with the help of this Guide Grasp powerful feature-engineering techniques and build machine learning systems Who This Book Is For If you are a data science professional or a machine learning engineer looking to strengthen your predictive analytics model, then this book is a perfect guide for you. Some basic understanding of the machine learning concepts and Python scripting would be enough to get started with this book. What You Will Learn Identify and leverage different feature types Clean features in data to improve predictive power Understand why and how to perform feature selection, and model error analysis Leverage domain knowledge to construct new features Deliver features based on mathematical insights Use machine-learning algorithms to construct features Master feature engineering and optimization Harness feature engineering for real world applications through a structured case study In Detail Feature engineering is the most important step in creating powerful machine learning systems. This book will take you through the entire feature-engineering journey to make your machine learning much more systematic and effective. You will start with understanding your data—often the success of your ML models depends on how you leverage different feature types, such as continuous, categorical, and more, You will learn when to include a feature, when to omit it, and why, all by understanding error analysis and the acceptability of your models. You will learn to convert a problem statement into useful new features. You will learn to deliver features driven by business needs as well as mathematical insights. You'll also learn how to use machine learning on your machines, automatically learning amazing features for your data. By the end of the book, you will become proficient in Feature Selection, Feature Learning, and Feature Optimization. Style and approach This step-by-step guide with use cases, examples, and illustrations will help you master the concepts of feature engineering. Along with explaining the fundamentals, the book will also introduce you to slightly advanced concepts later on and will help you implement these techniques in the real world. Downloading the example code for this book...

Machine learning --- Technique.

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This book provides more than 100 tools based on systems thinking and beyond. Each tool is described, and when necessary, examples are provided of how each of them can be used. Some of the simplest tools can be combined into more complex tools. The tools may be things such as lists, causal loops, and templates, as well as processes and methodologies.

Project management --- Systems engineering. --- Technique.

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Sales management. --- Success in business. --- Selling --- Technique.

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"As everyday tasks grow more confusing, and as social and global problems grow more complex, the information designer's role in bringing clarity has reached a new level of importance. In order to have a positive impact, they must go beyond conventional approaches to uncover real needs, make insightful connections, and develop effective solutions. Information Design Unbound provides a clear, engaging introduction to the field, and prepares students to be strategic thinkers and visual problem solvers who can confidently make sense in a changing world. Sheila Pontis and Michael Babwahsingh present a holistic view of information design, synthesizing decades of research, cross-disciplinary knowledge, and emerging practices. The book opens by laying a foundation in the field, first painting the bigger picture of what it is and how it originated, before explaining the scientific and cultural dimensions of how people perceive and understand visual information. Transitioning from context to practice, a discussion of the various roles information designers play and how they work sets the stage for the information design process. Chapters then delve into each step of the process, from problem definition to design and evaluation. The final section of the book puts everything together, with detailed project walk-throughs in areas such as icon design, visual explanations, wayfinding, websites and apps. Written and designed with students' needs in mind, this book brings information design fundamentals to life: exercises allow students to put lessons directly into practice, case studies demonstrate how information designers think and work, and generous illustrations clarify concepts in a visually engaging way. Information Design Unbound helps beginning designers build the mindset and skillset to navigate visual communication challenges wherever they may arise"--

Graphic arts --- Information visualization. --- Visual communication. --- Technique.